Friday, June 18th, 2010
Have you Googled yourself lately? Getting to the top of Google has and continues to be a main goal for most websites. It should also be a concern for you personally to see what comes up when you Google yourself. Many job recruiters Google all of their applicants to check them out. If you want to know what they're finding, it's an easy test to try yourself. Google offers more than just search though, for personal use you can do so much more. Use Google maps, get a Gmail email for professional use, create a personal profile, utilize Google Calendar for organization, etc. This list of products continues to grow, especially in the States.
If you're a business owner and you haven't submitted a Google profile, here are some reasons to go do it right now:
If you don't have the time or energy to invest in creating consistent profiles to represent your personal or corporate identity, we can help. Contact us today to relieve some social media start-up stress or to do some social media management and maintenance.
Tags: business, calendar, Google, maps, personal, professional, profile, SMO, social media optimization
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Friday, June 18th, 2010
LinkedIn is one of what we refer to as 'The Big 3' of social media. It is an amazing tool for professional networking and enables you to go beyond traditional networking. It's another one of those sites that if you aren't on it you should be. I often Google people and the first search results for their name is their LinkedIn profile. You want to ensure that when someone does a Google search on your name it's your LinkedIn profile that pops up and gives them information.
Some of the major reasons we love LinkedIn are:
LinkedIn is a network of experienced professionals from around the world representing 170 industries and 200 countries
A new member joins LinkedIn approximately every second
They have over 50 million users as of October 14th, 2009; a jump from 45 million users since August 12th, 2009.
Linkedin saw a 5.68% growth in traffic for the month of September alone
Executives from all Fortune500 companies are LinkedIn members
LinkedIn truly is international with 50% of their users being from outside the U.S.
They won two Webby awards in 2007 for services and social networking
All of these statistics can work for you if you use LinkedIn as a tool in the most effective way for you and/or your business. When you first get on LinkedIn, work on getting your profile to completion. The system will more or less guide you through this process of uploading an image (important for establishing your online identity!), uploading your resume, filling out profile information, adding relevant applications, etc. When you get to adding applications, choose carefully. Showcase only your strengths on your profile as recruiters are now using LinkedIn more than ever to find potential job candidates.
Your next step and level of involvement goes beyond status updates on LinkedIn. I've found the true value of LinkedIn and the place to get networking done is in Groups. Groups on LinkedIn are AMAZING resources! Try searching your interests and find out who is saying what and where they are saying it about the interest of your choice. This is a great way to get involved in conversations with like-minded individuals and start networking! You can also start your own Group on an interest and establish yourself as an expert through vigilant maintenance and innovative discussion topics.
As with all social media, the possibilities with LinkedIn are literally endless. The bottom line is to get online and get active! Each time you make a post to LinkedIn or participate in a group, not only are you growing your network but growing your Social Media Optimization (SMO). The more active you are, the more ways you direct people to your name and your site, the more successful your overall social media campaign will be. If you need help getting started or just want some more information on social media in general please visit our Contact Us page.
Tags: business, Fortune500, Google, LinkedIn, members, networking, personal, professional, profile, search, services, SMO, social media, social media optimization, The Big 3, tools
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Thursday, November 12th, 2009
Facebook is part of 'The Big 3' of Social Media services, the other two being Twitter and LinkedIn. Experts say if you don't have a Facebook account already, you need to get one. There are a few reasons they suggest this. Firstly, Facebook offers a great service for free that allows you to network and stay connected by creating a profile with them. Through this profile you can invite other Facebook users to be your friend and expand your personal network. If you'd like to use Facebook to further your business, they've created some great options for that as well. Facebook allows you to create a page for your business and acquire fans to keep them updates on contests or promotions or to start a discussion and get people involved and talking. As well, Facebook has some great advertising options that work for almost any budget.
Secondly, Facebook and other Social Media sites are here to stay. You may as well jump on board Facebook now because it's not going anywhere. People have discovered the benefits of being online, getting connected and sharing information; here are just a few facts to emphasize Facebook's reach in our global community:
Lastly, if you aren't putting your name or brand out there and creating a consistent identity for yourself and your business, there's a chance someone else is. Experts suggest getting Social Media accounts even if you don't intend to use them because it allows you to ensure nobody else is using your name or company falsely. Facebook also gives you tools to monitor what's being said about you or your company, which is becoming increasingly important for a person or company's professional image.
In summary, Facebook offers you a great service with the potential to grow your network and increase your company's recognition and success, making it a must for any individual or business. If you are interested in learning more about Facebook and services that we offer to ensure that you are presenting yourself consistently and professionally while monitoring your image, then please visit our site specifically our Social Media page regarding Facebook.
Tags: advertise, business, connected, Facebook, marketing, network, personal, professional, profile, recognition, sharing information, SMO, social media optimization, success, The Big 3
Posted in My Media Magnet, Social Media News, Social Media Tools | 1 Comment »