Search Engine Optimization & Online Marketing
We offer consulting, strategy, and promotion of product & services that get results. We take an analytical, intensively research-driven approach to client work and online strategies. Search engine optimization is the process of improving the visibility of a website or web page in search engines! The idea is quite simple, the higher ranked your website is on Google, and the more frequently you can show up in search results, the more visitors you website will recieve, and the more leads you will be able to generate.
Get Found Online!
Consult & Keywords
Our process begins with a consultation to review your site’s current ranking and site traffic and determine your optimal search engine marketing goals. Information from our initial consultation in addition to our specialized research, will be used to determine keywords for your site and SEO campaign.
Once your search engine marketing goals have been clarified and an action plan set, our team will perform a review of your site from the perspective of a Google. We will scan and compare your site to competitor’s utilizing your keywords. Our experts can then evaluate how and where your site needs to be prioritized, tagged, submitted and ranked to highlight your most prominent content areas.
Content Creation
In some cases, your current site content may not be fully reflective of your keywords or search engine optimization (SEO) goals. We may find in our site analysis and competitor comparison, that you require more or revised content to compete online and generate additional site traffic.
Our experts use their training and experience to create highly effective content that is original and unique; making use of your current site content whenever possible. While search engine optimization will be paramount, we understand the importance of professionalism and readability for your users. All content will be provided for your review before being shown live on the site.
Website Re-Development
Now, you have your keywords, you know your online marketing goals and you’ve developed search engine optimized content with these in mind. Now, you need to structure your site so that is both search engine optimized and user friendly, providing you with increased site traffic and longer visits. Our team will do everything necessary to make your website search engine friendly.
We have the ability to completely redeveloped to ensure the seamless integration of your search engine optimized content. From a complete rebuild, to a simple addition of a blog, our team can help make sure that you have the ability to create content that both your users and Google will like.
Behind the Scenes
Link Development
Link development is a major aspect of your website’s search engine success. You should have links pointing to your website from other popular websites onine. Search engines view internal links to your site as a very good sign that your information is easy for the user to navigate and this means a better ranking and more site traffic for you!
We will employ a number of highly effective link building strategies including one way links from content relevant directories and sites, reciprocal link exchanges, directory submissions, article syndications, blog reviews and targeted link purchases in an effort to achieve your SEO goals.
Directory Submissions
Submission of your site to search engines is vital part in the Search Engine Optimization process and should be done often if you are updating or adding new content to your site.
We take care of your website submission of to all major search engines and directories including – Google, Yahoo, MSN, DMOZ (Open Directory) AOL, AltaVista, Lycos, HotBot, Teoma and ASK. We also submit to fee-based directories such as Yahoo Directory, LookSmart and other top-class directories to increase targeted traffic to your website.
Custom Reporting
Now you have a search engine optimization campaign running, you are going to want to know the return. Using benchmarking and analytics tools, we will provide you with reports on your SEO activity and progress.
We have highly streamlined reporting procedures. In order to benchmark our progress, we will generate an initial ranking report prior to the optimization & online marketing process to indicate your site’s ranking across various search engines. You will receive a copy of this report to use as a reference tool for the duration of your Search Engine Optimization campaign. We provide you monthly reports via Email so that you can track the progress. (Weekly reports option available.)