My Media Magnet’s Favourite 10 Social Media Sites – Twitter (2 of 10)

The recession is pushing many companies to find unique, cheap alternatives to traditional marketing models and Social Media sites are great venues to get your brand seen and recognized. My Media Magnet has researched some of the bigger sites that are most relevant for professional marketing and we are presenting a series of blogs on each site. Twitter is number two in our list and the first to be presented of ‘The Big 3.’

Twitter is a social networking and micro-blogging site. It is part of what many people are referring to as ‘The Big 3′ of Social Media; the other two sites being Facebook and LinkedIn. Twitter’s phenomenal growth rate of 1,350% in active users in the past year is evidence that people are ready to get online and connect.

Twitter has grown so fast and become so popular because it’s simple, allows you to control your network and is extremely accessible:

• Simple: Twitter asks one question, “What are you doing?” and your answer, or ‘Tweet’, must be under 140 characters
• Control your Network: Tweets are sent to the general Twitter population, more specifically to the Twitter feed of the people that have added you as a friend or that ‘Follow You’ to keep everyone you know ‘in the know’
• Accessibility: Messages can be sent via mobile texting, instant message, or the web making the service accessible for nearly everyone

Beyond the main points above, Twitter offers several tools and applications to get you and your company recognized online. The most effective way to do this is to have a consistent identity across all your accounts and to keep your business marketing objectives as the focus for your Social Media campaign. Among other things, Twitter allows you to visit prominent personnels pages and follow their feeds so that you are a part of their online network as well as making them a part of your own online network. The site allows you to alert clients and customers to promotions, events and company news by making announcements, providing links and other posting tools.

Visit our website for more information on how Twitter allowing companies to grow and the services we offer so you can take advantage of Twitter’s available applications for your company.