Facebook is part of ‘The Big 3′ of Social Media services, the other two being Twitter and LinkedIn. Experts say if you don’t have a Facebook account already, you need to get one. There are a few reasons they suggest this. Firstly, Facebook offers a great service for free that allows you to network and stay connected by creating a profile with them. Through this profile you can invite other Facebook users to be your friend and expand your personal network. If you’d like to use Facebook to further your business, they’ve created some great options for that as well. Facebook allows you to create a page for your business and acquire fans to keep them updates on contests or promotions or to start a discussion and get people involved and talking. As well, Facebook has some great advertising options that work for almost any budget.
Secondly, Facebook and other Social Media sites are here to stay. You may as well jump on board Facebook now because it’s not going anywhere. People have discovered the benefits of being online, getting connected and sharing information; here are just a few facts to emphasize Facebook’s reach in our global community:
- Facebook has a global reach with 70% of their users outside the U.S.
- Facebook’s fastest growing demographic is 35 years of age and older
- More than 65 milion active users currently access Facebook through their mobile devices making it extremely accessible for the general population
- More than 10 million people become fans of pages daily, giving businesses a unique opporunity on which to capitalize
- Facebook is the second most trafficked PHP site in the world
Lastly, if you aren’t putting your name or brand out there and creating a consistent identity for yourself and your business, there’s a chance someone else is. Experts suggest getting Social Media accounts even if you don’t intend to use them because it allows you to ensure nobody else is using your name or company falsely. Facebook also gives you tools to monitor what’s being said about you or your company, which is becoming increasingly important for a person or company’s professional image.
In summary, Facebook offers you a great service with the potential to grow your network and increase your company’s recognition and success, making it a must for any individual or business. If you are interested in learning more about Facebook and services that we offer to ensure that you are presenting yourself consistently and professionally while monitoring your image, then please visit our site specifically our Social Media page regarding Facebook.
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