What is Yelp?
Why Yelp is Here to Stay?
- Yelp is the only review site that lets reviewees talk back
- Yelp combines local reviews and social networking functionality to create a local online community
- The site allows consumers to share the experiences they have had with local businesses and lets business owners share information about their business with their customers both publicly and privately
- Yelp is word of mouth – amplified; allowing for quicker communication between consumers and business owners alike
- Over 25 million people visited Yelp in August 2009 to make spending decisions
- Yelp applies a “First to Review” reward system to create a competition among contributing members, further motivating the creation of reviews and adding to the site’s business coverage
- Site visitors can see which contributing users are the most popular, respected, and prolific, how long each has been a member, and which have interests similar to their own
- You can Yelp on your phone allowing for accessibility and ease of use
How YELP can work for you and/or your company:
- Yelp allows you to communicate with your customers — both privately and publicly
- Provides you with the tools to track how many people view your business
- Allows you to add photos, a detailed business description, up-to-date information, history and specialties to your Yelp listing
- Enables you to Announce special offers and upcoming events
- Gives you the opportunity to recommend other businesses
Services we offer to optimize your Yelp use:
- We communicate with your customers by responding to reviews in a professional manner both privately and publicly so that your reputation is monitored and controlled.
- We use Yelp’s tracking tools and translate them into usable information for you and your company.
- We use your company’s information and existing brand to market your business on Yelp by adding photos, a detailed business description and posting up-to-date information on both your company’s history and specialties.
- We ensure your customers know about special offers and upcoming events by posting Announcements on Yelp.
- We help you develop a network by recommending other businesses and use this activity on Yelp to boost your brand saturation.
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